اخرالأخبار

الكهرباء والإعلام تطلقان شراكة استراتيجية لتعزيز ثقافة ترشيد استهلاك الطاقة والمياه

Abdullah bakhsh

كتب: عبدالرحمن الناصري

أطلقت وزارة الكهرباء والماء والطاقة المتجددة، ممثلة بالحملة الوطنية لترشيد استهلاك الطاقة والمياه «وفّر» شراكة إعلامية استراتيجية مع وزارة الإعلام بهدف توحيد الجهود الإعلامية والتوعوية لتعزيز ثقافة ترشيد استهلاك الكهرباء والمياه وترسيخ السلوكيات الإيجابية بما يدعم المحافظة على الموارد الطبيعية وتحقيق التنمية المستدامة.

وأكدت الوزارة أن الشراكة تأتي في إطار التكامل بين مؤسسات الدولة وتوحيد الرسائل الإعلامية لرفع مستوى الوعي المجتمعي بأهمية الاستخدام الأمثل للكهرباء والمياه وتشجيع مختلف شرائح المجتمع على تبني ممارسات ترشيدية مستدامة.

وتتضمن الشراكة تنفيذ خطة إعلامية متكاملة تشمل تكثيف حضور حملة «وفّر» عبر البرامج التلفزيونية والإذاعية وإنتاج محتوى توعوي متنوع وإعداد فلاشات وتقارير ميدانية ورسائل إعلامية قصيرة إلى جانب استضافة المختصين لتقديم إرشادات عملية حول ترشيد الاستهلاك.

كما تشمل توظيف المنصات الرقمية ووسائل التواصل الاجتماعي لتقديم محتوى تفاعلي مبتكر يسهم في توسيع نطاق وصول الرسائل التوعوية إلى مختلف فئات المجتمع وتعزيز أثر الحملة.

اخرالأخبار الاعلام الكويت عاجل محليات وزارة الكهرباء والماء

Abdullah bakhsh

أخبار قد تهمك

تعليقات

إرسال تعليق

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